New 150 cc Hero Honda Achiever "Soft" launched

How many Hero Honda Achiever's have you seen so far? To answer that myself, I'll have to admit "hardly any". Although the bike has a decent engine for a 150 cc commuter, the reason behind its absence from our roads is not too difficult to fathom. Just ask yourself the question, "Why do I buy the Hero Honda Achiever? What is its U.S.P?"

Honestly, when the Achiever was launched in 2005, it had no U.S.P that could attract customers towards it. The Achiever looked very much similar to the unsuccessful 135 cc, Hero Honda Ambition. Its ad tag "Some Fly Higher" was equally fuzzy.

Hero Honda did try to refresh the Achiever in 2007 by putting black colored alloy wheels as standard and some "new stickers". But even then the Achiever remained an elusive model on the roads. By now with hardly any new Achiever's to be seen on our roads, I had started to think that the Achiever has been eventually discontinued.

But with recent developments like Bajaj Auto successfully creating a niche with its Discover 150 as a 150 cc Commuter, and the recent efforts of Yamaha with its 150 cc SZ and SZ-X, there might be some opportunity for Hero Honda as well.

Looks like Hero Honda, with its new Achiever is trying once again to win the hearts of commuters who are looking for some 150 cc power. The Hero Honda Achiever mini site has been very recently updated with details of the new Achiever.